Coke from Coca-Cola has been account for more that half in the soft drink market. But in the 1980s there was a trend of non calorie drinks. Although, Coca-Cola was not having a low calorie product. Tab was gaining the profit from the light soft drinks.
Diet coke has succeeded to target the consumers who cares about weights but still want to drink coke. And it made a large profit from selling the diet coke.
Diet coke has succeeded to target the consumers who cares about weights but still want to drink coke. And it made a large profit from selling the diet coke.
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