Q1: Do you believe brand communities like Harley-Davidson result in greater involvement with the brand?
A: Yes, I do. Because people know that the bike from Harley-Davidson is super cool. So, they will think that there might be also a cool stuff from the same brand.
Q2: What elements of the Posse Ride do you believe enhance the meaning of the brand for the riders?
A: Being connected with people who shares the same enthusiasm is a very important thing for customers. They want to exchange their knowledge. And also, the passport which is stamped every time you complete a stage of the ride will give the incentive to get involved to events.
Q3: Should Harley-Davidson get more involved in the ride or would that dilute the rider's meaning to the participants?
A: They should get more involved so that they can keep the customers in their brand.
Q4: In additional to experience such as the Posse Ride, what other ways could Harley increase involvement in the brand?
There could be an invent where you can test ride the new models of Harley-Davidson.
A: Yes, I do. Because people know that the bike from Harley-Davidson is super cool. So, they will think that there might be also a cool stuff from the same brand.
Q2: What elements of the Posse Ride do you believe enhance the meaning of the brand for the riders?
A: Being connected with people who shares the same enthusiasm is a very important thing for customers. They want to exchange their knowledge. And also, the passport which is stamped every time you complete a stage of the ride will give the incentive to get involved to events.
Q3: Should Harley-Davidson get more involved in the ride or would that dilute the rider's meaning to the participants?
A: They should get more involved so that they can keep the customers in their brand.
Q4: In additional to experience such as the Posse Ride, what other ways could Harley increase involvement in the brand?
There could be an invent where you can test ride the new models of Harley-Davidson.
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