Brands in our daily life

In these days there are so many brands in our daily life. Each brands has there own strategy to promote there products. Through the class discussion, I learned that most of the advertising in America is related to the normal families life. This was totally different from the advertising in Japan. We do not have TV commercial like that. Mostly they use famous actors or celebrity for the ad in Japan. Not expalaining what they are, but just make them act something. They make us to have a good image of their products.

This is a Japanese TV commercial which I thought the worst one in Japan.
Face-wash commercial using Messi

It just let Messi to say "feel so good, Messi and Anfar(brand name) is both 25 years old" in Japanese.
I do not know how much they spend to use Messi, but I think it will cost very much.
What I only thought is this TV commerical is a nonsense. It is funny but it will not make me buy this face-wash.

These ad is quite normal in Japan. This is because people in Japan tend to be a star-struck. They want to be like a celebrity, they want to act like a celebrity, they want to be like the West.

This class make me think more about the difference in characterlistic with the American people.

Studying Advertisement

There are many advertisement in our daily life. On the roads, inside of a bus, TV comercials, etc.

Some of those ad will make us excited about new products. But some will not.

I am an exchange student from Japan. So I do not know so much about the ad in US.
But what I thought in Japan was that they were not really advertising their products. They just let the famous actors to use them and make the customers think that those products are good, without explaining the products. People who saw the ad buy them not because those products are good, but because actors they like are useing them.

I want to know how these advertisement are made through this class.
I am not good at using english so please also give me an advise about my language.