Stereotype Part. 2: Gender

Some times it is difficult to judge the advertisments' stereotype is good or bad. Especially it is hard to decide the opposite genders' stereotype. Girls might think that the ad was offensive even I thought it was not. We have different view points and criteria of judgement. So it is not ok only because you think ok. You have to think about what the other might feel.

This is the one I thought, it may be the worst sexist ad.

This is totally offensive. In the first they are aggressive. And they says that this soda is for men. Like, manly calories. And at the last it clearly says and writter "It's not for WOMEN." This stereotypes is not making the ad commedy. They are just making women uncomfortable. I do not know why this ad was made. I think no one will like to buy Dr. Pepper after seeing this commercial. This ad is going too much. I think it is not a good thing to say definitively.

Stereotypes

Every advertisements have a meaning. it is well thought what to out on the ad. And to attract the customers stereotypes are used in advertising. Some stereotypes are good to make humor. But there are advertisement that might be discriminative.

This is a ad from NIKE. They are useing a blcak football player. He is fast and strong and a good player. But at the end of commercial he looks like a animal or a creature. This has a strong impact that, black people are kind of like an alien. Like these negative ads should not be on public. That will make a discrimination.

Semiotics

There are hidden messages in ads. They are mostly targeting certain peoples. I would like to take three examples and analyze them.

First one is the outdoor advertisement.

This one shows game controler plus guns will make kids kill people.
I think this advertisement means, the reason of childrens murder is related to game. And you can also get guns easily.

The second one is the TV commercial.

The Denotations are C. Ronald and peoples who are brown away, and the nike product "Mercurial" I think this shows that by wearing this shoes, you can be as fast as a wind.

The last one is the print ad from NIXON.

The denotation is a survival knife, wallet, two rubber band watches, backpack, and I think there is a meter of the airplane.
I think with these products, you can go any where you want to travel or go in to adventures.

Like these three ads, there are hidden messages. From these messages you can know about those products and let us want to buy.

Nike Football

Trough seraching about the ad agencies, I learned that there are so many kinds of agencies are in the world. Maybe most people do not know about there company or their names, but they are doing a great job for the famous products.

The most interesting ad agency for me was the Wieden +Kennedy.
It was founded by Dan Wieden and David Kenndey in 1982. There headquares are in Portland, Oregon. And they have their offices all over the world, New York, London, Amsterdam, Shanghai, Tokyo, Dehli, and even in Sao Paulo. Around 1100 people are working there.

Their famous clients are Nike, Chrysler, Sony, Honda, Coca-cola, P&G, and etc.
I did not know about this company, but I have seen their advertisement so many times.

The one I like the best is from the Nike Football. Not the american footbal, the soccer commercial.

This one was made beffor the World Cup in 2002. So many star players are in this commercial. I love it.

This is also great!!

Nowdays I do not see these commecils. It is very a shame.