In these days there are so many brands in our daily life. Each brands has there own strategy to promote there products. Through the class discussion, I learned that most of the advertising in America is related to the normal families life. This was totally different from the advertising in Japan. We do not have TV commercial like that. Mostly they use famous actors or celebrity for the ad in Japan. Not expalaining what they are, but just make them act something. They make us to have a good image of their products.
This is a Japanese TV commercial which I thought the worst one in Japan.
Face-wash commercial using Messi
It just let Messi to say "feel so good, Messi and Anfar(brand name) is both 25 years old" in Japanese.
I do not know how much they spend to use Messi, but I think it will cost very much.
What I only thought is this TV commerical is a nonsense. It is funny but it will not make me buy this face-wash.
These ad is quite normal in Japan. This is because people in Japan tend to be a star-struck. They want to be like a celebrity, they want to act like a celebrity, they want to be like the West.
This class make me think more about the difference in characterlistic with the American people.
This is a Japanese TV commercial which I thought the worst one in Japan.
Face-wash commercial using Messi
It just let Messi to say "feel so good, Messi and Anfar(brand name) is both 25 years old" in Japanese.
I do not know how much they spend to use Messi, but I think it will cost very much.
What I only thought is this TV commerical is a nonsense. It is funny but it will not make me buy this face-wash.
These ad is quite normal in Japan. This is because people in Japan tend to be a star-struck. They want to be like a celebrity, they want to act like a celebrity, they want to be like the West.
This class make me think more about the difference in characterlistic with the American people.
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